![]() ![]() Check Out Our Video Guide to Adding Social Media Markup Thanks to Schema markup, you can also link your site to your individual social media accounts. So if you’re running a personal site with your own blog, you can tell search engines that your site represents a person and who that person is. It means that the granular detail required by search engines in 2020 is more likely to be accurate and reflect what your site is really about. By providing contextual data to search engines, you make it more likely that your WordPress site will rank higher in SERPs. So before we start looking at how to add Schema markup to your WordPress site, let’s identify the benefits. Is your WordPress site tagged with Schema markup? If not, here's an in-depth guide on what it is, why it's important, and several ways to add it properly! □□ Click to Tweet Benefits of Adding Schema Markup to WordPress Sites It’s better explained by showing you some examples of how Schema markup can be used and what kind of information it provides. It makes it more likely not only that your pages will be found in search results, but also that you’ll get accurate knowledge panels in Google and that your social media accounts will link effectively to your website and boost your search rankings. This means that when people are searching for those things, they’re more likely to get an accurate result. It tells search engines whether this is about an organization, a person, a place, or even a movie. Schema markup adds an extra layer of data to your content. So for example, you might see something like this on a page: ĭirector: James Cameron (born August 16, 1954) It gives individual elements extra properties, such as what kind of information they include and what the context is. Schema markup is added to the HTML within the pages on your site. And that’s where adding Schema markup to WordPress comes in. Things like title tags, meta descriptions, and meta keywords (no longer relevant) have all been useful to tell search engines what a site is about.īut that doesn’t give search engines all the information they need to be able to fully understand what your site is about and who it would appeal to. ![]() ![]() In the past, we’ve used HTML tags to provide this kind of information to search engines. Schema markup is a kind of metadata (referred to as microdata) that’s added to your site to give search engines more information about what’s going on. ![]()
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